Enabling teams
to achieve sales &
business excellence
Excellence Drives Sustainable Growth.
Global upheaval, market shifts, evolving strategies, tech disruption (and “crunches”), and skyrocketing tariffs—business today happens in an environment of constant complexity and change.
We enable you to unlock consistent, top-tier performance across your entire team.
Greater Stake is not here to run generic workshops or tick boxes; we are sales and B2B training company dedicated to helping teams worldwide achieve peak performance. Our comprehensive approach not only accelerates revenue growth but also fosters lasting, impactful behavioural change through:
✅ Adult learning principles (andragogy) – Tailored to how professionals learn best
✅ Proven frameworks – Removing guesswork and implementing a focused strategy
✅ Structured coaching models – Increasing training effectiveness up to 88%
✅ Robust learning design – Grounded in modern-day Instructional design principles
Above all, we aim to balance challenge and support — creating a space where people feel safe to stretch, learn, and grow.
As a dedicated sales and B2B training partner, we collaborate with you to develop your team and optimise overall performance. Our programs are designed to elevate performance across a wide range of areas, helping you to maximise potential and achieve success.
“Lee brings a wealth of experience and a proven approach that balances practical techniques with motivational support, empowering each team member to improve their skills and confidence..”
- Director of Sales
“Lee shifted the way our managers think about coaching. He helped create a shared language, better tools, and a culture of development that’s now part of how we work.”
- Director, PMO and Project Management
Hi, I’m Lee Trotter
Enablement | Coaching | Training
Helping individuals and teams turn learning into lasting performance.
“I’ve been at this for more than 20 years, and I get a real buzz out of helping teams, managers, and ambitious organisations bridge the gap between knowing and doing.
Whether it’s rolling out a value-selling methodology, building coaching capability, or onboarding reps faster — I partner with businesses to design learning experiences that energise people and drive performance.
My work sits at the intersection of Training, Coaching, and Enablement — and I believe the magic happens when all three are aligned.”
“Lee’s ability to make complex concepts accessible and engaging was impressive, and I walked away with a clear, confident understanding of how to apply them in real-world contexts.”
Ivy Mbengo
- Learning Experience Expert, Daussault Systèmes
B2B Training partner trusted by businesses around the globe.
When you succeed, we succeed:
26%
Increased deal velocity
44%
Increased monthly recurring revenue (MRR)
57%
Boost in customer engagement and retention
Our enablement programs reinforce essential business drivers—boosting performance and creating lasting impact across teams and industries.
A game-changing approach from an industry-leading B2B training company
Who we train and how we deliver – Proven, Impactful and Repeatable.
Excellence thrives when everyone is aligned! Our programs are designed to empower every team within your organisation, driving growth and achieving success at every level.
Whether you’re scaling a team, launching a new initiative, or building a culture of excellence— we bring the spark and structure to make it work.
We work with:
🏢 Training providers
👤 HR, L&D, Enablement, and Leadership & Management teams
📈 High-growth teams and ambitious individuals
The Route to Greater Stake
Leading in B2B training means knowing the realities of today’s business landscape—and we do.
We recognise that every organisation encounters its own obstacles, from shifting market trends to the unpredictability of buyer behaviour and the gaps in applying effective strategies. Success isn’t one-size-fits-all, and we don’t treat it that way.
Our training programs are built for impact—customised to address your team’s specific challenges, driving measurable improvements in the short term while creating a foundation for sustainable growth.
We are a fit for companies looking to:
✅ Deliver engaging training that drives results
✅ Build coaching capability among managers
✅ Create scalable onboarding or enablement programs
✅ Reinforce sales methodology rollouts
✅ Bring energy, structure, and lasting impact to learning initiatives
Training
Teams don’t fail due to a lack of talent—they fail using outdated methods that no longer connect with today’s business landscape.
At Greater Stake, we rethink training from the ground up. Our programs aren’t just informative; they’re immersive, interactive, and designed for real-world impact. By combining psychological insights, strategic frameworks, and practical exercises, we empower professionals across all functions, from customer service and marketing to leadership and operations. Whether it’s refining communication, strengthening negotiation skills, or optimising strategic decision-making, our approach fosters a culture of excellence at every level.
Our training doesn’t just create short-term wins—it reshapes how teams think, ensuring every department drives business growth and sustains a competitive edge.
Coaching
Training alone fades—Coaching drives 7x ROI and sustained success by reinforcing key behaviours.
At Greater Stake, we believe coaching is the key to lasting transformation. Our approach goes beyond skill development, creating a continuous learning environment where employees refine their techniques, build confidence, and drive measurable business success. Coaching isn’t an add-on—it’s embedded in every program to ensure knowledge isn’t just absorbed—it’s applied, optimised, and sustained.
We also empower managers to become coaching leaders, equipping them with the tools to reinforce learning, support their teams, and foster a culture of continuous growth long after our engagement ends. Because real progress happens when development isn’t an event—it’s a mindset.
Enablement
Success isn’t just about skills—Exceptional enablement drives smarter, faster, and more impactful teams.
Many businesses struggle with disjointed or overly complex enablement strategies, making it harder for teams to apply training in real-world scenarios. At Greater Stake, we simplify the process, providing a curated set of tools—cheatsheets, scorecards, strategic playbooks, and bite-sized videos—to reinforce learning and streamline execution across your entire organisation.
Whether in sales, leadership, operations, or customer engagement, our enablement solutions create a scalable foundation for lasting business excellence, ensuring every team operates with clarity, confidence, and impact.
– Greater Stake
Our Principles
We Become an Extension of your Team
Collaboration is at the core of everything we do—it’s more than guidance, it’s integration. Our programs don’t just align with your industry, audience, and business; they become part of your team’s workflow, ensuring seamless execution. Through co-creation, we design modules and exercises that deliver measurable results, making our expertise a deeply embedded asset within your organisation.
Where Mastery Meets Momentum, Growth Becomes Unstoppable
At Greater Stake, we develop professionals into elite performers by setting uncompromising standards, instilling accountability, and fostering relentless improvement. Our philosophy is simple—growth compounds over time. That’s why we focus on getting 1% better every day, ensuring that small, consistent gains lead to transformative results.
From Learning to Execution—Accelerating Impact Across Your Organisation
Success isn’t built on theory—it’s built on action. That’s why we ensure every insight, skill, and strategy is embedded into daily workflows for measurable impact. Whether in leadership, operations, customer success, or sales, our approach drives continuous improvement, ensuring teams don’t just develop—they deliver.
Beyond Growth—Building Legacies That Last
True transformation isn’t just about progress today—it’s about creating a foundation that sustains excellence for years to come. We don’t believe in temporary wins. We embed lasting improvements into the fabric of your organisation, ensuring impact doesn’t fade—it evolves, cementing long-term success—not as a goal, but as a guarantee.
At Greater Stake, we’re redefining the future of B2B training. Our innovative business excellence programs go beyond theory, blending advanced methodologies with real-world application. We empower teams across industries to excel in today’s fast-moving business landscape, driving sustained growth and measurable success.
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